FIRST GENERATION

First Generation x BECU

Having the opportunity to work with becu to come up with a campaign concept that promoted their brand values, increased reach/awareness and leaned into emotional storytelling. First generation was born off the idea of Celebrating and telling the stories of student athletes who are not only competing at a Division one level but also are breaking barriers in their family by paving a new path. leaning into the concept that not everyone’s path is the same, some are harder than others, but can always be rewarding. Please enjoy one of 6 episodes that have been produced. You can find all other episodes on the official @BeaverAthletics instagram, Facebook and twitter.

Producer: Samantha Stanley
Director: Samantha Stanley
Motion design: Samantha Stanley
DP/Editor: Chris ShoffneR